Search Engine Optimization
Aka – Inbound Marketing. SEO, content marketing, social media marketing (think, “daily content posts” as opposed to social ads) and digital branding methods are all forms of inbound marketing. Inbound marketing is the technique of pulling in potential buyers through relevant, engaging, and value-added content. Effective inbound marketing methods generate extremely high-results at minimal costs. For instance, B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month (HubSpot).
What does this mean for you? Providing VALUABLE, transparent, and cutting-edge content should be a marketing focal point for 2018. With our help, this endeavor will be easy, engaging, and rewarding!
Website Content
We make sure your website content is up-to-date at the beginning of each month to include new product offerings, new promotions and product prices, trending industry search terms/phrases, and links to relevant pages on and off your site. Additionally, we provide website suggestions and the tools to implement them when we identify opportunities to increase your organic listings on search engine results.
Blogging
We don’t simply write vague, generic blog entries for your business from a remote location like other providers. We research trending industry topics then gather relevant information about each topic from your client-facing personnel (ie. sales management and sales associates, etc). The only content that should be published is that which directly identifies with your current and potential customers. Anything less is a waste of time, money, and viewers’ attention. Each blog is written with your customer in mind and contains links to other pages on your site, branded & non-branded keywords, and informative resources.
Video
Customers want to learn as much about you and your products as possible before physically visiting your store. We shoot 360 videos of your location and new available product lines within 30 days of arrival. Each video is added to your YouTube channel (if applicable), website (if applicable), and social media accounts as part of your overall digital strategy.